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Hot off the press, Australia’s long-awaited free trade deal with the European Union has finally landed — but for the red meat industry, it’s not the win many were hoping for.

In this episode, we break down what’s actually in the deal, what it means for Australian producers, and why industry leaders are calling it everything from “deeply disappointing” to the “worst ever” agreement for red meat.

Joining us is Andrew McDonald, Chair of the Australia–EU Red Meat Market Access Taskforce, who’s been at the centre of negotiations and advocacy throughout the process. He explains why the final outcome — including limited quota increases for beef and sheep meat — falls well short of expectations, and what it means for Australia’s competitiveness in one of the world’s most protected markets.

We unpack the politics, the trade-offs, and the real-world impact for producers, exporters, and the broader ag sector — plus what happens next from here.

If you’re trying to make sense of the EU deal and why it’s sparked such a strong reaction across the industry, this is the episode that lays it all out.