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What are the benefits to becoming a licensee?

1
Applying for a Aussie Beef, Lamb & Goat licence, permits companies to use the Aussie Beef, Lamb & Goat logo to underpin and promote their own Australian red meat brands in international markets.
2
The brand is globally recognised as a symbol of superiority, reassuring customers and end-users that they are choosing high quality meat products that they can trust.
3
Licensees gain access to a suite of exclusive brand and marketing assets that can be used to promote their product.

Am I eligible?

The logo is used on Australian beef, veal, lamb and goatmeat that is fit for human consumption and is sourced entirely from livestock raised and slaughtered in Australia.
Companies that wish to use the Aussie Beef, Lamb & Goat logo, either alone or in association with their eligible Australian red meat product, must apply for a Aussie Beef, Lamb & Goat licence.

Companies may be either:

  • Australian companies - Australian red meat exporters or brand owners with an ABN
  • International companies - Importers, manufacturers, processors, wholesalers, retailers, and/or foodservice companies that source Australian red meat products from Australian red meat exporters or brand owners.

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How do I apply?

To find out more about product eligibility criteria, and the licensing process, please download the Aussie Beef, Lamb & Goat Licence Application Criteria and Process guide.

Download

All Aussie Beef, Lamb & Goat licence applications are to be made online.

Apply now

FAQS

No, the licensing program is free.

Aussie Beef, Lamb & Goat licences will be valid for a period of 12 months (unless terminated earlier) from the date of approval. MLA will review and renew the licence annually. Throughout the period of the licence, it is the responsibility of the licensee to ensure that all licence information is maintained. This can be actioned via the online self-managed system

Applicants who prefer to execute a hard copy of the Licence Agreement must still complete the online application form and submit it for review. On approval, print and sign your Aussie Beef, Lamb & Goat trade mark Licence Agreement (containing the completed application form and the Terms and Conditions) and send through to brandlicensing@mla.com.au requesting manual execution. MLA representatives within countries can assist you with this process where required.

Not all versions of the Aussie Beef, Lamb & Goat logos are registered as trade marks in all jurisdictions where they are used. In jurisdictions where the Aussie Beef, Lamb & Goat logos are not registered, MLA licenses the copyright in the Aussie Beef, Lamb & Goat logos.

To find out more about product eligibility criteria, and the licensing process, please download the Aussie Beef, Lamb & Goat Licence Application Criteria and Process guide.

Application Criteria & Process

The Terms & Conditions are available in the following languages:

Join the Aussie Beef, Lamb and Goat licensing program

Holders of a licence are permitted to use the Aussie Beef, Lamb & Goat trade mark logo to underpin and promote their own Australian red meat brands in international markets.

Complete your licence application to gain access to our suite of exclusive brand and marketing assets.

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