The Aussie Beef, Lamb & Goat brand

The Aussie Beef, Lamb & Goat brand is used to build awareness and preference for Australian red meat amongst both trade and consumer audiences in export markets.


The Aussie Beef, Lamb and Goat licensing program

Holders of a licence are permitted to use the Aussie Beef, Lamb & Goat trade mark to underpin and promote their own Australian red meat brands in international markets.

Hundreds of assets to tell a compelling brand story.

Meat & Livestock Australia has curated a selection of images, videos and publications to help you promote the Australian red meat industry and Australian beef, lamb and goat meat across the globe.

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