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Episode 4 of MLA’s On the Ground Podcast heads to North Asia for a market update with Regional Manager for Japan and Korea, Travis Brown.

With deep experience across two of Australia’s most important export markets, Travis shares what he’s seeing on the ground right now — from shifting demand trends to the key challenges facing Aussie beef in the year ahead.

He also unpacks where the real opportunities lie, and how producers and exporters can position themselves to stay competitive in these high-value markets.