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What’s really happening in the U.S. red meat market right now?

In this episode we’re joined by Michael Forrest, CEO of Thomas Foods International, who has just returned from the annual U.S. Meat Conference. Michael shares what he’s hearing directly from industry leaders and buyers on the ground — from shifting consumer demand to the broader outlook for beef and lamb in the American market.

We discuss the key trends shaping the U.S. protein sector, how Australian producers fit into the global supply picture, and what the mood is like across the industry right now.

If you’re interested in the future of red meat exports and the signals coming out of one of the world’s biggest markets, this conversation offers valuable insight.