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Most Australian meat exporters are navigating a complex global landscape—where shifts in trade policies, regional markets, and consumer trust are shaping the future.

In this episode, Andrew Cox, General Manager of MLA's International Markets, shares insider insights from across Asia, Europe, and North America, revealing the surprising strategies behind Australia's ongoing success in international trade.

Andrew takes us on a whirlwind tour of key markets—from the bustling trade show floor in Singapore to the competitive retail shelves of the UK—and explains exactly how Australian beef and lamb are rising above tariffs, quotas, and geopolitical tensions.

You'll discover the innovative ambassador programs that turn local food professionals into global brand ambassadors, and why Southeast Asia's growing love for beef makes it the next big frontier.