This report explores how beef is positioned across US foodservice menus, drawing on Menu Matters’ extensive menu dataset. From conventional beef to Wagyu and grassfed, it highlights where each type is gaining traction, how operators are managing value and premium positioning and which formats are driving growth.

With pressure on costs and increasing menu simplification, the findings reveal how operators are balancing consistency, differentiation and consumer expectations. The report also identifies opportunities to strengthen origin storytelling and expand beyond familiar formats such as burgers.

Use these insights to support customer conversations, refine product positioning and identify new menu opportunities in a competitive foodservice environment.